You’re a homeowner and determined your home’s roof needs fixing or needs to be improved with a replacement roof. You’re all set to get moving. What’s the optimal way to get a high quality roofer who will accomplish a good job? What could you look for in a roof contractor or contractor to obtain this work? Ault
When homeowners choose to repair a roof or replace that roof with asphalt during the cold winter months, they’re often plagued by worries that their family will freeze before the job is completed. In the same vein, those starting a roofing job in the sweltering summer months worry that they’ll be facing heat stroke. These concerns are perfectly normal and common among many homeowners looking for roofing fixes or roof replacement contractors.
AultOne of the most important parts of your roofing business marketing strategy is knowing how to price a roofing job. Roofing has traditionally been one of the top paying jobs in the construction industry and therefore you will most likely have the ability to command good prices for your work and materials.In this article we look at a roofing business pricing method and we also offer some tips on estimating roofing prices that are accurate and profitable.Estimating a Roofing Job - Our MethodYou have to do some research into your local roofing business before you can get an accurate idea of market prices. Once you have a fair idea what other roofing contractors are charging then you will have a fair idea of what people are prepared to pay for your services. Talk to some of your competitors on the phone and call some out to bid if you have a suitable roof for them to inspect.Once you get a lead, a good way to start is to sit down with a prospective client and really listen to what they want. Try to get an idea of their budget and any specific requests that they may have. Get a feel for what the customer is prepared to pay. You might decide to go for lower pricing for a family in a working class neighborhood but push the price a little higher for a professional couple in an upper class suburb.Pricing by the square is the method used by most roofers. Under this system one square equals 100 square feet. Start out by taking accurate measurements to get an understanding of the basic size of the roofing job and the volume of materials that will be required. Then you can make adjustments for how difficult the job will be for you and your crew. Take into account the pitch of the roof, height above ground level, the number of obstacles such as chimneys or skylights and any other difficulties associated with the job.Contact your supplier and get an updated price on the shingles and other materials that you will be using. Then you can calculate the total cost of materials.Next, estimate your total labor cost in terms of the man hours that you estimate will be necessary to complete the job. Don't forget to allow for your own time if you will be working on the job yourself.Then you can add an allowance onto each job to take into account the fixed costs that your business has such as depreciation on equipment, vehicle costs, insurance, workers compensation and other expenses. If your company is working on an average of four roofing jobs a month then you would add a quarter of your total monthly expenses or overheads to the price for each roofing installation job.Finally you can add on a suitable amount of profit, make some final adjustments to bring your price a little closer to market rates if need be and finally take the price estimate to the client. Some roofers have a standard markup that they set as a percentage added on top of the total costs and others set profit levels on a case by case basis.How to Price a Roof Job - Tips and IdeasRoofing has its low ballers, or those that try to compete by offering insanely low prices, like any industry does. When you quote a price to a new client they will often respond by mentioning some of the other cheaper bids that they have received. Be ready to counter their argument by letting them know that there is no way that you would be able to do the job for that price and still ensure a quality replacement or installation. Don't criticize your competitors too much in front of a prospect but make it clear that with workers compensation, OSHA requirements, your liability insurance and expenses it would not be possible to do the job professionally and legally for a lower price.Smart customers will also get satisfaction by knowing that your business is a professional company that will be around for the next ten years or so to honor their warranty if need be. Those that charge cut throat prices are usually cowboys that often don't last long in business.Avoid pricing too low. You will be doing damage to your local roofing industry and be resented by other market players. There are many other ways that you can be unique and competitive without focusing on having the lowest price.Pricing too high can also be a mistake unless you can back this up with a solid brand reputation built over many years or first class salesmanship. Your customers will always get multiple bids and if yours is way higher than the others you have to be ready to justify this. The right price point is that one that makes you the highest profit at the end of the day so don't be scared to try pricing at different levels until you find the one that works for you.Don't be tricky with your customers. Contractors in some industries have a reputation for being sharks who are out to gouge as much money from clients as possible. This strategy is only beneficial in the short term and won't win you the referrals that are necessary to build a business in the long term. Set a clear price for the client right from the beginning and resist adding on additional charges. If you do find work that is necessary but not quoted for, such as replacing a rotting timber board on the roof deck, then let the client know beforehand. You can also collect evidence such as photos and receipts to prove to them that you came across necessary repair work and went ahead with it without asking them.Many of your clients will expect a discount or want to negotiate for a lower price. A roofing package is a major purchase and you will leave them with a good feeling if they are under the impression that they got a good deal. Set your prices in a way that will allow you to drop them by five percent if the situation calls for it.
Roof Repair EstimatesWhen you are ready to install a new roof on your home you should always prepare a list of questions to ask the roofing contractor before your scheduled appointments. There are many different styles of roofing materials so you should take some time, and look online for the roofing type you want on your home.What Are The Questions To Ask The Roofing Contractor? What Type Of Roofing Materials Do You Sell? What Type Of Insurance Do You Have? Do You Have Any References? How Many People Will Be On The Crew? How Long Have You Been In Business? How Long Will This Roof Installation Take? What Is Your Workmanship Guarantee? Does My Home Need Additional Ventilation? What Are The Different Roofing Types?There are several roofing materials from asphalt roofing, steel or metal roofing, ceramic roofing, and single ply rubber roofing. Most residential homes have either asphalt or metal roofing panels as the roofing products, and on the flat roofs like dormers single ply rubber is also used. In tropical or different regions ceramic or terracotta roofing materials which can be used. All of these products are great for waterproofing, and are very easy to find information about online. What Roofing Materials Are Best?In different parts of the country roofing materials will change because of weather conditions. In Maine people use a lot of steel roofs because of the heavy snow fall. In Florida the choice of roofing is tile, and because of the heat, and asphalt shingles are used all over the country. There are also special asphalt roofing shingles for high winds along the coast, and flat line wind storms like in North Dakota and surrounding areas.What Insurance Is Required For Roofers?As you can understand roofing is a very dangerous job, and not all liability insurance is the same. Roofing liability insurance is usually about 200 percent more than basic carpenter liability insurance, and excludes roofing completely. I have seen many insurance binders over the years from roofer who has only purchased basic carpenter type liability insurance, and when a problem occurs the home owner will not be protected or covered under this type of policy. As a homeowner you need to have the insurance company send you a copy in the mail with your name on the binder, and make sure that the policy includes roofing.The next insurance that the roofing contractor should have is workman's compensation insurance, and this is where you could lose your home if someone is killed or seriously injured. In most homeowners insurance policy's it is clearly stated, that anyone you hire to perform work on said property must have workman's compensation insurance. And you are responsible to make sure that they have this workman's compensation insurance before you hire them to start the work on your home.What Should I Need For Ventilation?The reason a home should have ventilation is to remove the moisture from the home. Prove fact is that each person in the home permeates about 3 gallons of water a day. From showers, to cooking, and breathing water vapor is created and need to be able to leave the property. One of the largest reasons is to allow the attic to breath, and remove all the excess heat from the attic. Roofing manufactures want the attic to be the same temperature as the outside at all times. This adds life to the roofing materials but also helps you save money on your heating, and cooling cost. How Many Estimates Should I Get?You should get at least 3 roofing estimate from reputable roofing contractors to ensure the size of the roof, and compare the roofing materials, and pricing. Caution, do not only make your decision on the price, and you as the home owner must assume some of the responsibility if you insist the contractor lowers his price in which he cannot possibly by the materials, and supply the necessary labor to complete the job correctly. To do the job right the roofing contractor will need to pay for the materials and insurance then hire qualified installers to effectively complete the roofing work. Plus the roofing contractor will need to pay for his tools, equipment, and his vehicles plus additional over-head to manage the job correctly.