You’re a homeowner and determined your home’s roof needs fixing or needs to be improved with a replacement roof. You’re all set to get moving. What’s the optimal way to get a high quality roofer who will accomplish a good job? What could you look for in a roof contractor or contractor to obtain this work? Lyons
When homeowners choose to repair a roof or replace that roof with asphalt during the cold winter months, they’re often plagued by worries that their family will freeze before the job is completed. In the same vein, those starting a roofing job in the sweltering summer months worry that they’ll be facing heat stroke. These concerns are perfectly normal and common among many homeowners looking for roofing fixes or roof replacement contractors.
LyonsOne of the most important parts of your roofing business marketing strategy is knowing how to price a roofing job. Roofing has traditionally been one of the top paying jobs in the construction industry and therefore you will most likely have the ability to command good prices for your work and materials.In this article we look at a roofing business pricing method and we also offer some tips on estimating roofing prices that are accurate and profitable.Estimating a Roofing Job - Our MethodYou have to do some research into your local roofing business before you can get an accurate idea of market prices. Once you have a fair idea what other roofing contractors are charging then you will have a fair idea of what people are prepared to pay for your services. Talk to some of your competitors on the phone and call some out to bid if you have a suitable roof for them to inspect.Once you get a lead, a good way to start is to sit down with a prospective client and really listen to what they want. Try to get an idea of their budget and any specific requests that they may have. Get a feel for what the customer is prepared to pay. You might decide to go for lower pricing for a family in a working class neighborhood but push the price a little higher for a professional couple in an upper class suburb.Pricing by the square is the method used by most roofers. Under this system one square equals 100 square feet. Start out by taking accurate measurements to get an understanding of the basic size of the roofing job and the volume of materials that will be required. Then you can make adjustments for how difficult the job will be for you and your crew. Take into account the pitch of the roof, height above ground level, the number of obstacles such as chimneys or skylights and any other difficulties associated with the job.Contact your supplier and get an updated price on the shingles and other materials that you will be using. Then you can calculate the total cost of materials.Next, estimate your total labor cost in terms of the man hours that you estimate will be necessary to complete the job. Don't forget to allow for your own time if you will be working on the job yourself.Then you can add an allowance onto each job to take into account the fixed costs that your business has such as depreciation on equipment, vehicle costs, insurance, workers compensation and other expenses. If your company is working on an average of four roofing jobs a month then you would add a quarter of your total monthly expenses or overheads to the price for each roofing installation job.Finally you can add on a suitable amount of profit, make some final adjustments to bring your price a little closer to market rates if need be and finally take the price estimate to the client. Some roofers have a standard markup that they set as a percentage added on top of the total costs and others set profit levels on a case by case basis.How to Price a Roof Job - Tips and IdeasRoofing has its low ballers, or those that try to compete by offering insanely low prices, like any industry does. When you quote a price to a new client they will often respond by mentioning some of the other cheaper bids that they have received. Be ready to counter their argument by letting them know that there is no way that you would be able to do the job for that price and still ensure a quality replacement or installation. Don't criticize your competitors too much in front of a prospect but make it clear that with workers compensation, OSHA requirements, your liability insurance and expenses it would not be possible to do the job professionally and legally for a lower price.Smart customers will also get satisfaction by knowing that your business is a professional company that will be around for the next ten years or so to honor their warranty if need be. Those that charge cut throat prices are usually cowboys that often don't last long in business.Avoid pricing too low. You will be doing damage to your local roofing industry and be resented by other market players. There are many other ways that you can be unique and competitive without focusing on having the lowest price.Pricing too high can also be a mistake unless you can back this up with a solid brand reputation built over many years or first class salesmanship. Your customers will always get multiple bids and if yours is way higher than the others you have to be ready to justify this. The right price point is that one that makes you the highest profit at the end of the day so don't be scared to try pricing at different levels until you find the one that works for you.Don't be tricky with your customers. Contractors in some industries have a reputation for being sharks who are out to gouge as much money from clients as possible. This strategy is only beneficial in the short term and won't win you the referrals that are necessary to build a business in the long term. Set a clear price for the client right from the beginning and resist adding on additional charges. If you do find work that is necessary but not quoted for, such as replacing a rotting timber board on the roof deck, then let the client know beforehand. You can also collect evidence such as photos and receipts to prove to them that you came across necessary repair work and went ahead with it without asking them.Many of your clients will expect a discount or want to negotiate for a lower price. A roofing package is a major purchase and you will leave them with a good feeling if they are under the impression that they got a good deal. Set your prices in a way that will allow you to drop them by five percent if the situation calls for it.
Can Roof Hail Damage Result in Replacing an Entire Roof?If you need a roof estimate, one of the first places some people look is in the phone book. But if you want a GOOD roofer, that's not the best place to find him.Sure, he probably has a small listing there if he's been in business for longer than a year or so. That's just part of being professional, so prospects and customers can find you. But unlike the companies that depend on big, expensive ads to make the phone ring, he gets most of his business from referrals.His name is on the hearts and minds of his happy clients and raving fans. His business card is in their wallets and purses or hung on their refrigerator. He has earned their trust and they wouldn't call anybody else.So where can YOU find this guy for your roof estimate? Actually, it isn't all that difficult. If you don't know him, you probably know somebody who does. Heck, they say everybody on earth is connected by just six degrees of separation. Joe Girard (The World's Greatest Car Salesman) figures the average person knows about 250 people. If each of them know 250, that is a pool of 62,500 people right there. Everybody but the homeless have a roof overhead and they were all installed by somebody. Here are five places to look for a good roofer for your project.1. Ask your friends, family and coworkers if they can recommend someone for a roof estimate. This is one of your very best sources because these are the people you know and trust. They will probably give you the WHOLE truth about roofing contractors they know. Even if they can't recommend someone, they might tell you who to avoid!2. Ask your neighbors. Find out who they used and if they would use them again. Some homeowner associations even keep a list of reliable contractors.Pay attention to roofing work going on in your neighborhood. Look for yard signs and company names on the vehicles. What's the condition of their trucks? If they don't care about their own equipment, how much do you think they will care about your roof? What about the roofing crews? Do they go about their work in a quiet professional manner... or does the jobsite resemble a wild roof party, complete with beer and music blasting from a boom box? Do they keep the jobsite clean... or are shingle wrappers and debris blowing all over the neighborhood? If you get the chance, talk to the homeowner after a hard rain. Is he a happy camper?3. Call the roofing suppliers in your area or drop by for some product literature. Talk to the manager, tell him you need a roof estimate and ask for the names of a few good roofers. The suppliers deal with all the roofing contractors in town on a daily basis. They are plugged into the grave vine and have a pretty good idea who has a good reputation and who doesn't.4. Call the building inspector for your municipality and speak to a roofing inspector. Ask about the permit and inspection requirements for your project. While you have him on the phone, tell him you need a roof estimate and ask for a few names of good roofers in your area. It's his job to check roofing work, so he should know better than anyone who does it right and who doesn't. He probably can't make an official endorsement, but he might give you a few names to check out. 5. Finally, check out your prospective roofers online. The internet has made advertising cheap and easy, but it has also made it more difficult for the bad guys to hide. Google the names of the roofing companies you are considering and see what comes up.It's also a good idea to check the names of the owners of these companies. A common practice when roofing companies get in trouble is to shut down and then open back up under another name.See what Angies List (www.angieslist.com) and the Better Business Bureau (www.bbb.org) have on them. Check their status with the local and state licensing boards.By now you should have several companies to choose from for your roof estimate. Select the three with the strongest reputation and give them a call. Be sure to tell them where you got their name. Us roofers who depend on "word of mouth" advertising know how important referrals are and we will try especially hard not to disappoint you!