You’re a homeowner and determined your home’s roof needs fixing or needs to be improved with a replacement roof. You’re all set to get moving. What’s the optimal way to get a high quality roofer who will accomplish a good job? What could you look for in a roof contractor or contractor to obtain this work? Nunn
When homeowners choose to repair a roof or replace that roof with asphalt during the cold winter months, they’re often plagued by worries that their family will freeze before the job is completed. In the same vein, those starting a roofing job in the sweltering summer months worry that they’ll be facing heat stroke. These concerns are perfectly normal and common among many homeowners looking for roofing fixes or roof replacement contractors.
NunnOne of the most important parts of your roofing business marketing strategy is knowing how to price a roofing job. Roofing has traditionally been one of the top paying jobs in the construction industry and therefore you will most likely have the ability to command good prices for your work and materials.In this article we look at a roofing business pricing method and we also offer some tips on estimating roofing prices that are accurate and profitable.Estimating a Roofing Job - Our MethodYou have to do some research into your local roofing business before you can get an accurate idea of market prices. Once you have a fair idea what other roofing contractors are charging then you will have a fair idea of what people are prepared to pay for your services. Talk to some of your competitors on the phone and call some out to bid if you have a suitable roof for them to inspect.Once you get a lead, a good way to start is to sit down with a prospective client and really listen to what they want. Try to get an idea of their budget and any specific requests that they may have. Get a feel for what the customer is prepared to pay. You might decide to go for lower pricing for a family in a working class neighborhood but push the price a little higher for a professional couple in an upper class suburb.Pricing by the square is the method used by most roofers. Under this system one square equals 100 square feet. Start out by taking accurate measurements to get an understanding of the basic size of the roofing job and the volume of materials that will be required. Then you can make adjustments for how difficult the job will be for you and your crew. Take into account the pitch of the roof, height above ground level, the number of obstacles such as chimneys or skylights and any other difficulties associated with the job.Contact your supplier and get an updated price on the shingles and other materials that you will be using. Then you can calculate the total cost of materials.Next, estimate your total labor cost in terms of the man hours that you estimate will be necessary to complete the job. Don't forget to allow for your own time if you will be working on the job yourself.Then you can add an allowance onto each job to take into account the fixed costs that your business has such as depreciation on equipment, vehicle costs, insurance, workers compensation and other expenses. If your company is working on an average of four roofing jobs a month then you would add a quarter of your total monthly expenses or overheads to the price for each roofing installation job.Finally you can add on a suitable amount of profit, make some final adjustments to bring your price a little closer to market rates if need be and finally take the price estimate to the client. Some roofers have a standard markup that they set as a percentage added on top of the total costs and others set profit levels on a case by case basis.How to Price a Roof Job - Tips and IdeasRoofing has its low ballers, or those that try to compete by offering insanely low prices, like any industry does. When you quote a price to a new client they will often respond by mentioning some of the other cheaper bids that they have received. Be ready to counter their argument by letting them know that there is no way that you would be able to do the job for that price and still ensure a quality replacement or installation. Don't criticize your competitors too much in front of a prospect but make it clear that with workers compensation, OSHA requirements, your liability insurance and expenses it would not be possible to do the job professionally and legally for a lower price.Smart customers will also get satisfaction by knowing that your business is a professional company that will be around for the next ten years or so to honor their warranty if need be. Those that charge cut throat prices are usually cowboys that often don't last long in business.Avoid pricing too low. You will be doing damage to your local roofing industry and be resented by other market players. There are many other ways that you can be unique and competitive without focusing on having the lowest price.Pricing too high can also be a mistake unless you can back this up with a solid brand reputation built over many years or first class salesmanship. Your customers will always get multiple bids and if yours is way higher than the others you have to be ready to justify this. The right price point is that one that makes you the highest profit at the end of the day so don't be scared to try pricing at different levels until you find the one that works for you.Don't be tricky with your customers. Contractors in some industries have a reputation for being sharks who are out to gouge as much money from clients as possible. This strategy is only beneficial in the short term and won't win you the referrals that are necessary to build a business in the long term. Set a clear price for the client right from the beginning and resist adding on additional charges. If you do find work that is necessary but not quoted for, such as replacing a rotting timber board on the roof deck, then let the client know beforehand. You can also collect evidence such as photos and receipts to prove to them that you came across necessary repair work and went ahead with it without asking them.Many of your clients will expect a discount or want to negotiate for a lower price. A roofing package is a major purchase and you will leave them with a good feeling if they are under the impression that they got a good deal. Set your prices in a way that will allow you to drop them by five percent if the situation calls for it.
Hail Damage to Roofs & Auto Hail DamageFollowing any major hailstorm in the United States, homeowners in the affected area are hit with another storm; hundreds of roofing contractors! It can be very confusing for homeowners to know how to navigate through all the flyers and brochures and decide on which contractor to hire. Unfortunately there are some scam artists out there as well that put the homeowner on high alert in making their decision. This article will make the process of choosing the right contractor a much easier task.Eliminate Imposters QuicklyWith a little detective work, you can quickly figure out which companies to avoid like the plague. The obvious initial thought is to Google the company name, but for a scam artist looking to run away with your insurance proceeds, this method is not likely to be very effective. You may find a website, and not much else. If they have scammed other homeowners in another city, they likely did it under a completely different business name, and possibly even under another personal name.The next place to look is on the Better Business Bureau website. There you can see if they have any prior complaints, and whether or not those complaints were resolved. In some cases you will also be able to see when the entity was created, though this date is taken from the information the contractor sends to BBB, so further research is needed. In order to find the actual business creation date, you will need to do a business entity search on your state's secretary of state office website. Some states will allow you to search for this information, showing you the date the business was started, as well as the local entity creation. There are reputable contractors that will open a new office in your city following a major storm. But if the business itself was not created until shortly after the storm date, it gives you an idea that this might be a scam artist. Obviously if a Google search and a BBB search both result in no information about the company, you have good reason to believe you should eliminate that company. Once you have eliminated the potential scam artists, it's time to do further research on the companies you like.Knowing What You're GettingChecking references is a common suggestion when it comes time to choose a contractor, and this is a great suggestion. However, this should not be the only method used. It is unlikely that any contractor is going to hand out references that will give them a bad review. Still, by calling a few of the references you can get an idea of what kind of work they do.Another important factor to consider is the detail of the proposed work. If the contractor is vague in their work description, ask for a detailed breakdown. As you compare multiple contractors, you can see which one is offering the highest quality product.Be sure to ask about the workmanship warranty offered. You will want to be sure to get at least a 2-year warranty on workmanship. Most issues in workmanship will show up almost immediately following the installation, or the first time the roof is exposed to extreme weather conditions. Extended warranties are often offered by the contractor; in some cases at no additional charge, and others for a fee. If you want the peace of mind, you may be interested in an extended warranty, but it is not necessary. Any issues you experience with your roof beyond the first couple years are not likely to be a result of poor workmanship, but rather caused by failed materials or external damages.Interview Contractors Rather Than Comparing BidsThe insurance company is covering the cost of the repairs anyway, so the price is irrelevant. If you hope to have your deductible covered, or possibly even make money off the claim, think again. That would be insurance fraud, and you could end up getting into some serious trouble for doing so! Beware of contractors who try to lure you in by offering to pay your deductible, give you free upgrades, advertising credits, etc. If they can't earn your business because of the quality of work they do, they probably aren't worth your time. Plus, it is better to pay a little more now, than a lot later because of shoddy work. Be sure to ask the contractor their experience in dealing with insurance claims. If they have little or no experience handling claims, you're probably better off to cross them off your list. A professional insurance restoration contractor will be able to assist you with the claim process, get you the most money (and therefore the highest quality repairs), and get the claim approved. Professional insurance restoration contractors will use Xactimate software for their estimates, and some may even have licensed adjusters on staff.SummaryDon't be in a hurry to choose a contractor following storm damage to your home. Take your time to research several companies, interview them, and make your own educated decision from there. You will be glad you did when your property has been restored with top quality craftsmanship, while your neighbor complains about all the issues they have had with their project and the contractor that covered their deductible and gave them free upgrades!