You’re a homeowner and determined your home’s roof needs fixing or needs to be improved with a replacement roof. You’re all set to get moving. What’s the optimal way to get a high quality roofer who will accomplish a good job? What could you look for in a roof contractor or contractor to obtain this work? Virginia Dale
When homeowners choose to repair a roof or replace that roof with asphalt during the cold winter months, they’re often plagued by worries that their family will freeze before the job is completed. In the same vein, those starting a roofing job in the sweltering summer months worry that they’ll be facing heat stroke. These concerns are perfectly normal and common among many homeowners looking for roofing fixes or roof replacement contractors.
Virginia DaleOne of the most important parts of your roofing business marketing strategy is knowing how to price a roofing job. Roofing has traditionally been one of the top paying jobs in the construction industry and therefore you will most likely have the ability to command good prices for your work and materials.In this article we look at a roofing business pricing method and we also offer some tips on estimating roofing prices that are accurate and profitable.Estimating a Roofing Job - Our MethodYou have to do some research into your local roofing business before you can get an accurate idea of market prices. Once you have a fair idea what other roofing contractors are charging then you will have a fair idea of what people are prepared to pay for your services. Talk to some of your competitors on the phone and call some out to bid if you have a suitable roof for them to inspect.Once you get a lead, a good way to start is to sit down with a prospective client and really listen to what they want. Try to get an idea of their budget and any specific requests that they may have. Get a feel for what the customer is prepared to pay. You might decide to go for lower pricing for a family in a working class neighborhood but push the price a little higher for a professional couple in an upper class suburb.Pricing by the square is the method used by most roofers. Under this system one square equals 100 square feet. Start out by taking accurate measurements to get an understanding of the basic size of the roofing job and the volume of materials that will be required. Then you can make adjustments for how difficult the job will be for you and your crew. Take into account the pitch of the roof, height above ground level, the number of obstacles such as chimneys or skylights and any other difficulties associated with the job.Contact your supplier and get an updated price on the shingles and other materials that you will be using. Then you can calculate the total cost of materials.Next, estimate your total labor cost in terms of the man hours that you estimate will be necessary to complete the job. Don't forget to allow for your own time if you will be working on the job yourself.Then you can add an allowance onto each job to take into account the fixed costs that your business has such as depreciation on equipment, vehicle costs, insurance, workers compensation and other expenses. If your company is working on an average of four roofing jobs a month then you would add a quarter of your total monthly expenses or overheads to the price for each roofing installation job.Finally you can add on a suitable amount of profit, make some final adjustments to bring your price a little closer to market rates if need be and finally take the price estimate to the client. Some roofers have a standard markup that they set as a percentage added on top of the total costs and others set profit levels on a case by case basis.How to Price a Roof Job - Tips and IdeasRoofing has its low ballers, or those that try to compete by offering insanely low prices, like any industry does. When you quote a price to a new client they will often respond by mentioning some of the other cheaper bids that they have received. Be ready to counter their argument by letting them know that there is no way that you would be able to do the job for that price and still ensure a quality replacement or installation. Don't criticize your competitors too much in front of a prospect but make it clear that with workers compensation, OSHA requirements, your liability insurance and expenses it would not be possible to do the job professionally and legally for a lower price.Smart customers will also get satisfaction by knowing that your business is a professional company that will be around for the next ten years or so to honor their warranty if need be. Those that charge cut throat prices are usually cowboys that often don't last long in business.Avoid pricing too low. You will be doing damage to your local roofing industry and be resented by other market players. There are many other ways that you can be unique and competitive without focusing on having the lowest price.Pricing too high can also be a mistake unless you can back this up with a solid brand reputation built over many years or first class salesmanship. Your customers will always get multiple bids and if yours is way higher than the others you have to be ready to justify this. The right price point is that one that makes you the highest profit at the end of the day so don't be scared to try pricing at different levels until you find the one that works for you.Don't be tricky with your customers. Contractors in some industries have a reputation for being sharks who are out to gouge as much money from clients as possible. This strategy is only beneficial in the short term and won't win you the referrals that are necessary to build a business in the long term. Set a clear price for the client right from the beginning and resist adding on additional charges. If you do find work that is necessary but not quoted for, such as replacing a rotting timber board on the roof deck, then let the client know beforehand. You can also collect evidence such as photos and receipts to prove to them that you came across necessary repair work and went ahead with it without asking them.Many of your clients will expect a discount or want to negotiate for a lower price. A roofing package is a major purchase and you will leave them with a good feeling if they are under the impression that they got a good deal. Set your prices in a way that will allow you to drop them by five percent if the situation calls for it.
Hail Damage to Roofs & Auto Hail DamageAccording to East Tennessee SKYWARN, "Hail is a form of precipitation that occurs at the beginning of thunderstorms. They consist of near spherical pellets of ice and snow, usually combined in alternating layers."By this definition alone, you can already imagine what potential damage hail can do to your home, specifically your roof. And, if hail can damage your roof, just think how it can damage your vehicle. In fact, big hailstones that fall with force have been known to cause fatal harm to humans and animals.Scientists have been trying to reduce the destructiveness of hail by injecting large quantities of silver iodide into a thunderstorm. They are trying to overseed storm clouds so that smaller hailstones will form. This will prevent them from developing into large hailstones. But as of this date, results remain inconclusive.What damage can hail do to your roof? Hail damage on vehicles can easily be seen but the damage that hail does to your roof will not be as obvious. Hail damage results in a random pattern of strike marks in different sizes. You may find dents, cracks or bare asphalt (if you have asphalt shingles on your roof). Additional signs of hail damage to an asphalt roof could be: granules that have settled at the base of your downspouts, metal air vents that have significant damage and damaged and dented siding or gutters.Generally, hail has to be at least 1 and 1/4 inches in diameter before it can cause damage to wood shake shingles or heavy composite shingles. Hail that is 1 inch in diameter may damage lightweight composite shingles. However, if you have deteriorated composite shingles on your roof, hail that is less than 1 inch in diameter can easily cause damage. What do I do if my roof has been damaged by hail? Most hailstorm damages are cosmetic and won't have any adverse effects on your roof. However, moderately severe hail damage that strips shingle of their coatings may affect the longevity of your roof and this may qualify for repairs covered by your insurance. If the damage will cause leaks, exposed areas should be covered with tarps held in place with wood strips and nails. When you can access the roof, you should permanently repair the sheathing and replace missing and damaged tiles, shingles or shakes.Are there available hail-proof roofs in the market? There are hail-resistant roofs but to this day, you cannot find any hail-proof roofs in the market. These hail-resistant roofs have Class 1 through Class 4 hail-resistance ratings, 1 being the lowest and 4 the highest. These roofs are rated based on test results done by The American Society of Testing and Materials (ASTM). A steel ball is dropped from a predetermined height and the damage that the roof sustains is then measured.There are several roofs that carry this rating but the most likely to endure hail with minimal or no damage would be concrete tile, composite shingles and metal roofs. When you purchase a roof be sure to check with the manufacturer to determine what hail rating is given to a particular product.What damage can hail do to your vehicle? If hail can damage your roof, then an exposed vehicle can sustain much damage. Dents will most likely be the most common problem. If your vehicle will be exposed to large hailstones however, there is a probability that you might end up with broken windows and/or a broken windshield. The good news is, with your vehicle, you can take preventive measures so that it will not be damaged by hail.What can you do to prevent your vehicle from being damaged by hail? When hail is in the weather forecast, put your car, boat or RV into a garage. If you have no choice but to leave your vehicle outside, cover parts of the vehicle that is most susceptible to hail damage, with thick blankets. These would be the roof, hood, trunk, windows and windshield.In cases where you are suddenly caught in the middle of a hailstorm while driving your car, seek cover in a covered parking lot or garage. Another option would be to go under an overpass or any place with an awning. If you are on a long stretch of road with no cover in sight, pull off the highway, park at the side of the road and just wait it out.What do I do if my vehicle has been damaged by hail? Contact your insurance company and report the damage immediately. Find out if your insurance has a preferred body shop that can do the necessary repair to your vehicle. If you want to choose the repair shop yourself, make sure that you will have your vehicle serviced by a reputable facility. Make sure that you discuss with your insurance company and your body shop, what kind of repair should be done to your vehicle. Ask how long the repair will take. But if several vehicles were damaged in your area during the hailstorm, do not expect the repairs to be finished immediately. After repairs are made, make sure that everything was done to your satisfaction. Check for remaining dents and scratches before taking your vehicle back home. Before having your vehicle repaired, you must check if the repair shop guarantees its work. Make sure that you get the guarantee and contact information in writing. If you find any flaws in the repair, you should be able to bring it back to them at no additional cost.Hailstorms are part of nature. While most parts of the world may not experience this kind of weather, those who live in the middle latitudes are not so fortunate. If you are one of those people and have no choice but to live with it, just do the best you can to protect your roof and your vehicle by following the simple steps mentioned earlier.